Soft Power - An Instrument of the Global South
Soft power as a concept was introduced by David Nye as „the ability to get what you want through attraction rather than through coercion or payments. It arises from the attractiveness of a country’s culture, political ideals, and policies,“ (Nye 2004). Currently the soft power and soft power efforts of the countries of the global South are represented by studies on individual countries but studies looking comparatively at different countries, thus, allowing for an understanding of these tools beyond the global North (from North America, via Europe to Russia) are a desideratum.
Deadline for submissions: September 2025
For questions, please contact the editors Rüdiger Lohlker and Hüseyin Cicek via hueseyin.cicek@outlook.com or ruediger.lohlker@univie.ac.at.
Further information can be found in the flyer here.
